John Stix is the creator of “I’M IN®
Discover your WHO for business and individuals.

John Stix is the creator of “I’M IN®” – Discover your WHO for business and individuals. Having been a part of helping multiple organizations and their people, starting with a company he co-founded – one of the largest Telecommunications companies in Canada – through a holistic shift, he has honed the skills to help others masterfully alter mentalities, emotions and actions. John credits his significant personal awakening and journey, with discovering WHO he really is.

John has uncovered a very unique, often overlooked, secret that leads to an enriched and purpose driven organization; it’s what separates extremely successful organizations from the rest. How can you, as a person, know what decisions to make, if you have no idea who you truly are as an individual? Similarly, how can any organization and its leaders make decisions if it doesn’t know its WHO?

John has learned through theory and experience, that the creation of the authentic identity of an organization and releasing the WHO, leads to deep positive transformation for the entire organization, its people, and communities. John knows this is the most critical and important step to take to allow the organization to reach its full potential and be engaged. It all boils down to identity and your WHO.


John won Profit 100 1999 Young Entrepreneur Award. This was John’s first venture into the world telecom as co-founder of Stratford Telecom.

For over 20 years, Ernst & Young honoured Canada’s most inspiring entrepreneurs with the EY Entrepreneur Of The Year Awards — to shine the spotlight on game-changing business creators.

Today, the program spans more than 140 cities in 50 countries, which together represent more than 90% of the global economy.  Past winners of this prestigious award include Linda Hasenfratz of Linamar Corporation, Geoffrey Smith of EllisDon Corporation, Dr. Alan Ulsifer of FYidoctors,  Ryan Beedie of HootSuite, Jose Boisjoli of BRP, Francis McGuire of Major Drilling International Inc., Dr. John Mighton of JUMP Math;  and Guy Laliberté of Cirque du Soleil, who also won the 2006 World EY Entrepreneur Of The Year® Award.

We are very proud to announce that Fibernetics President John Stix, has been nominated for this prestigious award.

This award recognizes the CEO who has driven successful HR strategies from the top by putting people first and championing innovative HR values. We invite businesses to nominate their CEO for this Award.
Our judges will be looking for:

  • Evidence of the CEO’s leadership skills which inspire and engage the workplace
  • CEO demonstrates commitment to the HR Function as a strategic business objective at the executive management level
  • CEO actively drives HR initiatives (alongside their HR leader/ team) through open and continuous communication and support
  • CEO inspires, excites, create strong values and engages with their workforce

How prospective employees feel about your Employer Brand ultimately determines whether your company is a great place to work at or not. This award recognizes the HR team that has developed, implemented or participated in the most compelling Employer Branding initiative or campaign.


  • Concrete evidence showcasing how HR is being one of the key contributors in communicating a business’s brand identity
  • Demonstrated excellence in delivering and communicating a unique and relevant employee value proposition. This could relate to social media communication strategy, hiring practices & interview process, positioning current employees as brand ambassadors, etc.
  • Visible and consistent alignment between company and employer branding
  • Evidence showcasing that employer branding best practices and initiatives delivered measurable benefits, including improvements in employee satisfaction/ retention/ recruitment

John challenges the status quo and asks, “Why do organizations spend so much money measuring engagement, when the critical first step is a focus to create it?”

After discovering and implementing the “I’M IN®” WHO strategies, John received the Best Employer Branding award from the Canadian Human Resources Association and was also a finalist for Leader of the Year for all of Canada.

John’s unique philosophy and strategies has led him to consulting and speaking globally, for not only organizations, but also individuals who wish to learn how to find their personal WHO and a life full of purpose. While continuing to lead his organization and build several others, John has delivered keynote speeches for organizations of all sizes, including the Canadian Government and a President Obama White House initiative. His consultations include taking part in a global committee that ended up reporting to the Vatican, which lead to John meeting Pope Francis in Rome. John is giving of his time and takes part serving on boards that positively impact humanity.

His casual, engaging and thought-provoking delivery allows him to connect with all audiences. John is known to receive standing ovations from some of the trickiest audiences out there, including a conference in Las Vegas where it was the first in their twelve-year history.

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The WHO of Your Business

Watch John being interviewed after his company winning the National Award for Best Employer Brand.

Videos of John Speaking

Photo Gallery

View photos of John at various events.

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