Project Description

How prospective employees feel about your Employer Brand ultimately determines whether your company is a great place to work at or not. This award recognizes the HR team that has developed, implemented or participated in the most compelling Employer Branding initiative or campaign.


  • Concrete evidence showcasing how HR is being one of the key contributors in communicating a business’s brand identity
  • Demonstrated excellence in delivering and communicating a unique and relevant employee value proposition. This could relate to social media communication strategy, hiring practices & interview process, positioning current employees as brand ambassadors, etc.
  • Visible and consistent alignment between company and employer branding
  • Evidence showcasing that employer branding best practices and initiatives delivered measurable benefits, including improvements in employee satisfaction/ retention/ recruitment