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John Stix is the creator of “I’M IN®!”, a unique, holistic approach to discovering both corporate and individual identity, and to masterfully altering mentalities, emotions, and actions.

John has uncovered an often-overlooked secret that leads to an enriched and purpose-driven organization. It begins with a question: How can you as an individual know what decisions to make for your life if you have no idea who you truly are? Similarly, how can any organization make decisions if it doesn’t know its WHO?

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